I’m Shah Talha Sohail. I build businesses and initiatives around problems worth solving — from flood relief and a student-built race car to electric mobility made in Pakistan.
I didn’t begin with a master plan. I began with something in front of me that needed doing, and learned to keep going.
Most of my work has been about building from the ground up: taking an idea to its first real version, then finding a way to scale it. I love product design, and I want to keep building companies that make good products. The work has to mean something, and it has to be done with the right values. I can’t work any other way. And I hope this story reminds people in Pakistan that you can start with what you have.
2010
Green Volunteers
When the floods came, we started collecting.
After the 2010 floods, we started Green Volunteers. My partners, Rameez Mumtaz and Syed Suhaib Ali Shah, were my elders; they gave me the confidence to take a donation box to the traffic signals and ask people to help. We raised 2.5 million each year for flood relief in 2010 and 2011, and later continued with other social initiatives. What stays with me is how we did it: standing by the road, learning through every conversation, and putting in the work ourselves. That was my first lesson in asking people to believe in something — a confidence I carried into selling and raising investment later.
We built a car before we knew how hard it would be.
At NUST, we spent three years building a Formula Student car, learning as we went and returning each season a little better prepared. In 2014, our team received the Marketing & Communications Award. In 2015, we cleared scrutineering and raced at Silverstone — the finish line of a project that had asked a lot from all of us.
Car 68 on track · 2015Three years of work, one race weekend.Track day, with our car and Pakistan’s flag behind me.Marketing & Communications Award · 2014
First employee
Eikon7
My first job became a foundation for everything after.
Eikon7 was Shayan’s startup. I joined as the first employee, as an account executive, and grew into the operations head. Coming from an engineering university, stepping into advertising was a steep learning curve. I kept working, led teams, and found I had an eye for design. I love design in all its forms; good design makes me happy. At Eikon7, I learned how to shape brands and build teams around the work.
Shayan taught me how to dream bigger and gave me confidence to build companies. Over time he became my partner in everything I’ve built. Trademor grew out of Eikon7, and it’s also where I met my wife. That chapter gave me more than a career; it gave me people and instincts I still carry.
Helping small businesses find a place in global trade.
Trademor grew from the work and relationships at Eikon7. I’m a partner and CEO, and our team helps businesses in Pakistan and the US grow through Alibaba.com. Together, we’ve onboarded more than 10,000 SMEs, building the people, systems, and trust behind each new step into global trade.
Speaking about Trademor’s workAt Alibaba headquarters · HangzhouWith the team at the Global Channel Partner SummitRecognition from our partners
2020—26
Mode Mobility
From a blank page to an electric bike made here.
Syed Najiullah Hussaini and I started Mode Mobility together. His engineering excellence and product strategy were central to what we built. Over several years, we worked with the team to design original products in Pakistan, learn to make them at scale, and build the production setup around them. In January 2025, we launched the C-Series, a homegrown electric motorcycle, and it sold out. Mode continues with a new team; I’m grateful for everyone who helped get it moving.
The C-Series, designed and built in Pakistan.Built with a team that kept showing up.
Best Youth-led Solution UNIDO HQ · Vienna · selected among 38 startups Watch the award video ↗
